Conor McGregor and VLAD BYKOV Couturier House

Conor McGregor is one of the most distinctive and recognisable figures in the history of mixed martial arts. A former two-division UFC champion, successful entrepreneur, and a man who has influenced not only sport but also contemporary menswear, he has long made style, attention to detail, and a preference for exclusive pieces part of his public image.

For me, as the founder of VLAD BYKOV Couturier House, getting to know Conor McGregor marked a special chapter in the development of the brand. Yet this story began long before our first conversation.

My View of Conor McGregor

I followed Conor’s career from the early days of his UFC journey. What always impressed me was his ability to change how millions of people saw mixed martial arts. His confidence, discipline, willingness to take responsibility for his own path, and drive to be the best made him one of the defining athletes of his generation.

But it was never only his sporting achievements that drew my attention. Conor pays close attention to his style, the quality of his clothing, footwear, and accessories. His image is built on individuality rather than following mass trends. That philosophy is very close to our brand.

Who Is Conor McGregor?

Conor McGregor is an Irish professional mixed martial artist and former UFC champion in the featherweight and lightweight divisions. He became the first fighter in UFC history to hold two championship belts in different weight classes at the same time.

Over the course of his career, Conor has taken part in many bouts that entered the history of world sport. Today, his name reaches far beyond MMA: he is one of the world’s most recognisable athletes, a successful entrepreneur, and a person associated with a high standard of living, individual style, and a love of exclusive pieces.

First Encounter with the Brand

In 2023, Conor McGregor first became acquainted with the work of VLAD BYKOV Couturier House. That was when the first exclusive pair of mules was created especially for him. For our team, it was an important moment.

We have never created pieces for the sake of famous names. Since the foundation of the brand, our aim has remained unchanged: to make world-class objects for people who value real craftsmanship, handwork, and exclusivity.

The Relationship Develops

Interest in our work continued to grow. In 2025, Conor McGregor followed the official VLAD BYKOV Couturier House commercial account as well as my personal profile. Our communication then continued directly.

Over time, we developed several exclusive personalised pairs of mules for Conor. Some have already been completed, while others are still being delivered to their owner. For me, this is especially meaningful: it is not merely about making footwear, but about trust in our work and in the philosophy of the house.

Why Mules?

Mules have become a signature of VLAD BYKOV Couturier House. For me, they are more than footwear. They are a symbol of freedom, comfort, confidence, and quiet luxury.

We believe that true luxury should never be ostentatious. It reveals itself through the quality of materials, the skill of execution, and attention to every detail. This is why each pair of mules is created almost as an independent work of art.

Exclusively Handmade

Every pair is made by hand. We use exceptional materials, including crocodile leather, rare exotic leathers, Italian suede, and premium hardware. A single pair requires many hours of manual work, and every detail passes through several stages of preparation, inspection, and final finishing.

Mass production is not part of our philosophy.

The Philosophy of the House

Since the founding of VLAD BYKOV Couturier House in 2017, we have followed one principle: create pieces that cannot be mistaken for anything else. We do not seek large editions. We create for people who value individuality.

That is why many projects are made as One of One — a single, unique piece.

Shared Values

Success does not happen by chance. It is built through discipline, daily work, and the desire to keep getting better. These qualities unite elite sport and true craftsmanship.

Just as an athlete refines his skill for years, a maker refines every detail of an object. This is why the philosophy of our house resonates with people who are used to pursuing the best in everything they do.

The Story Continues

The collaboration between Conor McGregor and VLAD BYKOV Couturier House continues to develop. As new projects are completed, this page will be expanded with photographs, descriptions of exclusive mules, the stories behind their creation, and new stages of our communication.

Each new pair becomes part of the history of the house. It is a great honour for our team to create pieces for people who value handwork, exclusivity, and true quality. We are sincerely grateful to Conor McGregor for his interest in VLAD BYKOV Couturier House and hope many more interesting projects lie ahead.